Privacy policy

Privacy Policy

This Privacy Policy applies to the services of Lily’s Boutique Brighton.
You may contact us at info@lilysboutiquebrighton.com.

We respect your privacy and are committed to handling your personal data confidentially, securely, and in accordance with applicable data protection laws.

Who We Are

Business Name: Lily’s Boutique Brighton
Email: info@lilysboutiquebrighton.com

Personal Data We Collect

We may collect personal data that you provide to us when you place an order, contact us, sign up for emails, or use our website, including:

• full name

• billing and shipping address

• email address

• phone number

• payment information

• IP address

• device and browser information

• website activity and browsing behaviour

• any other information you provide when contacting us

How We Use Your Personal Data

We use your personal data for the following purposes:

• to process and deliver your orders

• to provide customer service and support

• to send order confirmations, shipping updates, and service-related messages

• to improve our website, services, and customer experience

• to prevent fraud and misuse of our website

• to comply with legal and regulatory obligations

• to send marketing communications, where permitted or where you have given consent

Legal Basis for Processing

Depending on the situation, we process your personal data on one or more of the following legal grounds:

• because it is necessary for the performance of a contract with you

• because it is necessary for compliance with a legal obligation

• because it is necessary for our legitimate interests, such as improving our services and protecting our business

• because you have given consent, where consent is required

Sharing of Personal Data

We only share your personal data with third parties where necessary to operate our business and provide our services, for example:

• payment providers

• shipping and delivery partners

• website, analytics, and marketing service providers

• legal or regulatory authorities, where required by law

We do not sell your personal data to third parties.

Data Retention

We keep your personal data only for as long as necessary for the purposes for which it was collected, including for legal, accounting, tax, reporting, and customer service purposes.

Cookies

Our website uses cookies and similar technologies to improve functionality, analyse traffic, remember preferences, and support marketing activities. For more information, please see our Cookie Policy or adjust your cookie preferences through your browser settings or cookie banner, where available.

Your Rights

Subject to applicable law, you may have the right to:

• access the personal data we hold about you

• request correction of inaccurate or incomplete data

• request deletion of your personal data

• object to or restrict certain processing

• withdraw consent where processing is based on consent

• request transfer of your data where applicable

• lodge a complaint with the relevant data protection authority

To exercise any of these rights, please contact us at:
info@lilysboutiquebrighton.com

Contact

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Lily’s Boutique Brighton
info@lilysboutiquebrighton.com